AFL Kick for Cash

Producer

Kick for Cash was used as part of Carlton United Brewery’s AFL grand final activation. 3 lucky customers were selected to compete in a half-time competition where they would kick to win $5,000 cash!

The virtual reality game used arcade inspired mechanics to make kicking goals fun and rewarding while still relying on the kicking skills of the player. Vive trackers were attached to shin pads to track the player’s feet and enable kicking in virtual reality.

Key Responsibilities

• Building out product backlog and working with the team to plan out our iterative dev cycle.

• Assisting with the design of the VR simulation design for the core gameplay loop.

• Working with developers to prototype the core functionality.

• Procuring hardware and VR set up for client.

• Assessing Risk and planning mitigations throughout all stages of development effectively.